Illustrated branding campaign

Samsung (SEACE – Samsung Electronics Air Conditionings Europe) wants to campaign to improve its relationship and image with Air Conditioning Installers to ultimately increase sales. The industry is more and more dependent on installers. Samsung is currently a smaller player on the market, but has great products. To build business, they need more sales and installers are the key.

To achieve this goal, Samsung asked me to make illustrations for this campaign. The illustrations to be made were about the 3 promises that Samsung makes; “A Job Well Done”, “What Suits You Best” and “Always One Step Ahead”. Finally, 1 general illustration was needed for the campaign, which was all-encompassing.

The final illustrations will end up on the Samsung website and will be included in the SEACE installer campaign brochure.


Client : Samsung
Agency : Cheil
Producer : Artbox
Illustration : Sjoerd Verbeek

That's not Up!

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